15-Second Rule: Why Your Report is Losing Readers
Let me ask you this: how long does it take a busy stakeholder to decide whether your report is worth reading?
Why Brilliant Research Dies in Boring Reports
Your research could change policies. Influence decisions. Reshape entire industries.
The Hidden Cost of DIY Report Design
"We'll just format it ourselves in Word. How hard can it be?" I hear this all the time.
Make Dense Research Feel Like a Page-Turner
"Nobody's going to read a 60-page research report." Wrong. They'll read it if you make it readable.